Which of the following is NOT a required topic to cover during counseling for a medication?

The focus of medication counseling is to ensure that patients have a thorough understanding of their medication to promote safe and effective use. Among the required topics, the name and description of the drug helps patients recognize what they are taking and its purpose. Discussing common severe or adverse effects is crucial, as it prepares patients to identify and react appropriately if they experience any unexpected reactions. Additionally, providing information about proper storage ensures that the medication remains effective and safe to use throughout its shelf life.

Conversely, marketing strategies for the drug do not contribute to patient safety or medication effectiveness. These strategies are oriented towards promoting the drug rather than educating the patient about its use, risks, and benefits. Therefore, including marketing information in counseling is unnecessary and outside the scope of what is required for effective patient education.